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Talk To Your kids About
Art School

An ad campaign for theĀ college for creative studies(CCS) in detroit,
USA. Transforms the look and text
of anti-drug public service announcements into a series of ‘warnings’ about the pursual of art
by young people.

The series was conceptualized by Marcus Popiolek, director of marketing at CCS, and was carried out by the creative agency Team Detroit. The idea cleverly hinges on the tagline, ‘talk to your kids about art school’, transforming the meaning of the anti-drug advice into a statement encouraging the discussion of the possibilities that art school offers.

All ads are altered
by Filipe Matos